The question is: Can brands mimic nature?
Using science to understand the nature of brands can provide genuine and key insights. Regard the different disciplines, for instance:
> physics - organizational behavior
> genetics - individual behavior
> chemistry - intimate relationships
> psychology - mind set of individuals
> sociology - mind set of groups
If we begin to establish a certain set of parameters that we believe contributes to a relative brand dynamic, we can begin to observe the behavior related to that thinking.
Are you interested in contributing to this?