29 July 2011

The role of relaxation in #consumer #behavior

States of relaxation consistently increase the monetary valuations of products, actually inflating these valuations by about 10 percent. 

This phenomenon is demonstrated in six experiments involving two different methods of inducing relaxation, a large number of products of different types, and various methods of assessing monetary valuation. 

In all six experiments, participants who were put into a relaxed affective state reported higher monetary valuations than participants who were put into an equally pleasant but less relaxed state. 

Posted via email from colby pre-posterous

15 July 2011

#Brains of people who have practiced #meditation for long time have more grey matter. Why?

Is meditation "push-ups" for the brain?

Two years ago, researchers at UCLA found that specific regions in the brains of long-term meditators were larger and had more gray matter than the brains of individuals in a control group. This suggested that meditation may indeed be good for all of us since, alas, our brains shrink naturally with age.

Read about the full article from Machines Like Us here:

Posted via email from colby pre-posterous