TheManger.org has a Portal for Branding Resources
You can access articles and leading thinking about brand definition, perceptions, opportunities, and sector specific perspectives. There is a particularly interesting article on Marketing vs Branding - clearly explains why these two business tools should be kept separate.
Nice resource for those involved in branding and strategic development.
1 comment:
Happy New Year Colby and you're so right about the difference between Marketing and Branding! Hoping to do some joint projects in 2005!
Keep smiling!
Jonathan
Post a Comment