1 January 2005

Branding Resource Portal

TheManger.org has a Portal for Branding Resources

You can access articles and leading thinking about brand definition, perceptions, opportunities, and sector specific perspectives. There is a particularly interesting article on Marketing vs Branding - clearly explains why these two business tools should be kept separate.

Nice resource for those involved in branding and strategic development.

1 comment:

Jonathan Marks said...

Happy New Year Colby and you're so right about the difference between Marketing and Branding! Hoping to do some joint projects in 2005!

Keep smiling!