Marshall McLuhan (1911 - 1980) claimed that societies were shaped by their media. The book was the organizing factor in one era. And, let's not forget the impact of the TV.
Today, the IDEA - or brand concept - is an organizing principle. Media today is about sharing ideas. Sharing ideas is shaping our world and evolving the economic business model.
Thomas Samuel Kahn (1922 - 1996) claimed that intellectual revolutions bring on paradigm shifts, replacing entire conceptual networks through which we view the world.
What happens when we look at social media as the organizing principle for a paradigm shift? What do you see then as the distinctive signs of this new culture?
Could INTERNET be the definitive paradigm for shaping our current culture and that of the future?
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