In less than a year, blogging has become one of the essential channels in the journalistic mix for a PR campaign. Blogs have impact and repercussions beyond TV and print because they connect people together in cause.
Last week, Nick Wreden from FusionBrand captured the essence of experienced PR experts in blogging - FusionBrand: 7 Habits of Highly Effective Blog PR.
1. Never pitch, personalize
2. Respect a blogger's time and intelligence
3. "A blog is not about you, it is about me"
4. Quality, not quantity
5. Feed the food chain
6. It's no longer just about the media
7. Keep learning