27 February 2005

Land The Dutch Connection Brand - Part 2.

Yesterday in my Amsterdam studio, 6 of us gathered to finish landing The Dutch Connection brand.

What became very clear to us was that what makes us exceptional is our creativity in being able to strategically create opportunites for business - not only a material level, but a social and conceptual level as well - and to visualize these opportunities so that everyone in the business can really understand their meaning and impact.

This is big. This is unique. This positions us very differently than consultants.

I feel privileged to have found myself in the companies of these talented people.

Over the next few weeks, we're going to pull all of our resources together to go for that first collective client. I have a feeling that we're going to have a lot of fun creating business for our clients.

1 comment:

Jonathan Marks said...

Yes, it was a unique and inspiring day...how to land the brand..and how to inspire without falling into the trap of many "consultants". Watch this space.