Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers offers an inside look at what Robert Scoble from Microsoft experienced and learned during his years of blogging. Robert Scoble and Shel Israel have really collected a work of best practices here that can inspire companies who are new to the realities of social media.
In their book Blogging for Business : Everything You Need to Know and Why You Should Care, Shel Holtz and Ted Demopoulos have created a working manual for those in the business of communication and marketing. I paid attention to this book because Shel Holtz hosts the podcast "For Immediate Release" with one of our IFCCC fellows, Neville Hobson.
I would love to hear what you think about these two books. Has anyone borrowed any great ideas and put them into practice?