What I am beginning to recognize more and more are the apparent gaps created between those engaging with social media and those who do not know of its tools or the impact of those tools. Older people fall into this gap regularly - during business meetings, while traveling, in their families, and even in their art galleries.
I received an invitation to an art exhibition of photography by recognized older artists in Friesland. What amazed me was that the photographic composition and capture had nothing differentiating it from the hundreds of photos we see every day, shared through our mobile phones, Flickr, and all the other social media tools. How will these artists feel when they discover that what they hold precious is now shared as a common occurance daily by millions?
What happens when business people leading corporate business units keep making decisions based on their ignorance of the trends and indicators of changing business models?
How can we close this gap and bring the older generations more in line with what's happening and give them access to the tools that could enrich their lives and relationships with others?