Hundreds of stands, almost 50,000 people mulling about, a conference schedule filled with speakers sharing their version of new completely connected world and all the toys and infrastructure to support it.
Saturday's keynote speech was delivered by Shayne Robinson, EVP of HP, Chief Strategy and Tech Officer for Hewlett Packard.
Robison: "We're here to help"
His core message was that HP is a utility (we got a glimpse of their storage building - shades of the film Matrix!) with virtual studio technology which will enable collaborative environments on a global scale. It's built on an open source Linux platform. HP is the driving force behind an open source industry platform called digital media platform, which is hoping to standardize and bind consumer electronics and the entertainment industry together. I wonder how this will impact Apple.
He demonstrated this new transforming technology in a short clip about the virtual teams that worked on the film Shrek 2. Suddenly, we found ourselves watching virtuals teams connected by a screen the size of a wall, conferencing across continents and collaborating on content development visually. They were using work stations and meeting spaces designed and powered by HP technology and their joint venture software partners.
They plan to make these Digital Media Work Stations available and affordable for everyone.
HP has also anchored a joint venture with Starbucks and T-Mobile to bring personalized entertainment content into a new context.
Now you can bring your laptop to Starbucks, access HP's new music library through T-Mobile's WIFI, select the tracks you want and burn a customized CD. Wow...coffee, music and something to do! This is cool content in a hot new context, and it's called Hear Music. This is the new music store - and it just opened in Santa Monica, California. Wonder how long it will take to roll out into Amsterdam and the rest of Europe?
What I never realized was that HP technology powers the stock exchanges and ATM's too.
I'm learning lots at this IBC.
Many thanks to Jonathan Marks for opening a special door for me there. Jonathan is the wizard of trends and media - and gave a whazzo presentation on practical gadgets that have caught his eye.