Altimeter Report: 18 Use Cases Social CRM, The New Rules of
Relationship Management It is all about engagement and profiling.
From Jeremy Owyang at Altimeter Group "Don't know how to approach Social CRM? Start with this framework. This key framework is from the report "Social CRM: The New Rules of Relationship Management" From the Altimeter Group, in March 2010."
Read the full report and develop a strategy around Social CRM.