When I first decided to make the plunge and start Twittering (actually pushed by some serious users), I thought I would do that as @quantumbrands. Branding, technology, and social media are woven together by people and their communities. It became very quickly obvious that I needed a business Twitter and a personal Twitter.
We see the world through such a different perspective in our roles in business than through our human being roles of just being ourselves. I have contact with different groups of people in business - and follow them for different reasons. With Twitter @colbystuart, I reach more lofty ideals and more conscious choice about my personal interests and fascinations.
Are you Twittering in different identities? Why?