23 August 2004

ChangeThis launches with Art of the Start

ChangeThis launched last week as one of the hottest new sites on the internet. It proposes a new form of media using existing tools to challenge the way ideas are created and spread. Seth Godin thought up the original idea and then wrote the first draft of the business plan for ChangeThis. He inspired five people - Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu and Michelle Sriwongtong - to build ChangeThis during the summer of 2004 .

They believe in Manifesto-thinking, and launched with the new manifesto from Gary Kawasaki - The Art of the Start.

Gary Kawasaki opens up our minds and pours in some valuable insights that we can apply to starting up businesses in his new book The Art of the Start. Download his
The Art of the Start manifesto from the newly launched ChangeThis site. I enjoyed his FAQ's (Frequently Avoided Questions) in particular.

They had another manifesto that caught my attention. The Customer Evangelist Manifesto discusses building the kind of relationship with your customers where they go out into the world and praise your brand for all the right reasons. This is one manifesto that should be shared with everyone working for those large companies with call centers.

Take the time to read through the rest of manifestos and some of the proposals. Consider sending them one of your own.

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