19 November 2010

USC to launch social technology lab

USC to launch social-technology laboratory

The Annenberg Innovation Lab would bring together professors and students from cinema, media, engineering and other programs to design software prototypes for emerging medias.

|By David Sarno, Los Angeles Times

USC is starting a social-technology laboratory with a focus on the segments of digital culture that are expected to bring in the big bucks.

The Annenberg Innovation Lab, which the university is announcing Wednesday, will harness expertise from professors and students across a variety of disciplines — including its cinema, media and engineering programs — to design software prototypes to run on digital books, televisions, computers and mobile devices.

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